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We help businesses grow through expert Google Ads management and high-converting landing pages. Based in Los Angeles and serving clients nationwide.

Roofing PPC Strategy for
Home Services Brand – Los Angeles

  • Client: Roofing Company – LA
  • Year: 2024
  • Service: Google Ads & Funnel Design

Overview

A Los Angeles-based roofing contractor was struggling to generate consistent leads through Google Ads. We restructured their funnel with high-converting copy focused on urgency, storm-related keywords, and geo-specific targeting to increase call volume.

We implemented zip-code level targeting, integrated a custom quote request form, and added trust-building elements to their landing page. The result: over 3x more calls and higher-quality leads, all within 30 days of launching the new campaigns.

Final Results of the Project

  • 3.2x increase in call volume from paid traffic
  • Zip-level Google Ads targeting
  • Urgency-driven copy across funnel stages
  • Custom-built quote request form
  • Improved mobile conversion rates
  • Landing pages optimized for local intent
Call Volume Growth
+220%
Mobile Conversion Rate
+87%

Campaign Performance Highlights

Metric Before After Change
Monthly Calls from Ads 114 366 +220%
Mobile Conversion Rate 3.1% 5.8% +87%
Avg. Cost per Lead $56 $29 -48%

“We had no idea how much we were missing until this new setup. Calls tripled, and the leads are way more qualified now.”

– Owner, LA Roofing Company

Want to triple your roofing leads with Google Ads?

Get zip-level targeting, urgency-based content, and a funnel designed for homeowners ready to call.