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We help businesses grow through expert Google Ads management and high-converting landing pages. Based in Los Angeles and serving clients nationwide.

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We'll audit your legal PPC campaigns for free — uncover missed opportunities, eliminate wasted spend, and show you how to compete in Los Angeles' legal market.

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Case Study: Los Angeles Law Firm PPC Transformation

A local personal injury firm in LA partnered with us for a full Google Ads overhaul. In just 30 days, we restructured their campaigns, optimized their ad copy, and rebuilt their landing experience — resulting in lower spend and more qualified case leads.

–43%
Wasted Ad Spend Reduced

Removed 200+ irrelevant keywords and placements eating into their budget.

+71%
Higher Conversion Rate

Matched each ad group with a dedicated, conversion-focused landing page.

–36%
Lower Cost Per Lead

Implemented smart bidding and excluded low-performing ZIP codes.

View Full Case Study →

Google Ads for Law Firms – Frequently Asked Questions

Get clarity on how our Google Ads management for attorneys works, what’s included, and how we help law firms in Los Angeles generate more leads online.

Google Ads allows you to appear at the top of search results when potential clients in Los Angeles search for legal help. We build campaigns targeting high-intent keywords like “personal injury lawyer near me” to drive qualified leads ready to hire.

Google Ads works especially well for competitive practices like personal injury, criminal defense, DUI, and family law. These services often have high search volume and urgent need, making PPC a powerful lead generation channel.

Legal PPC requires strict ad compliance and highly specific keyword targeting. We write ethical, compelling ad copy and structure campaigns around your core practice areas to increase lead quality and reduce ad spend waste.

Yes — we design legal landing pages that match your Google Ads campaigns and convert clicks into consultations. Each page is tailored by practice area with persuasive copy, call tracking, and mobile optimization.

We track every call, form, and conversion action with full transparency. You’ll see where your budget goes, which keywords drive leads, and what your cost per consultation is — all updated weekly.

What Law Firms Are Saying

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Ad Loft audited our Google Ads campaigns and completely restructured our targeting and ad copy. Within weeks, we saw a 48% increase in qualified case inquiries. Highly recommended for any law firm in LA.

Rachel T.

Partner, Timmons & Co. Injury Law
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The team helped us cut our cost per lead by nearly 40% and doubled our signed consultation volume. Their legal-specific landing pages converted better than anything we’ve used before.

James M.

Owner, Marlowe Criminal Defense
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Our LA-based family law practice had tried PPC before but saw little ROI. Ad Loft turned things around with better ad segmentation and real-time tracking. We now get consistent leads weekly.

Veronica L.

Founder, Lander Legal Group
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They know how to run Google Ads for attorneys. Everything from the keywords to the phone tracking was set up with precision. Our PI law firm is now capturing more local traffic than ever before.

Jordan K.

Principal, Kingsley Law Los Angeles

Why Law Firms in Los Angeles Rely on Google Ads to Win More Cases

In one of the most competitive legal markets in the country, pay-per-click advertising gives Los Angeles law firms a proven path to visibility, qualified leads, and measurable ROI. Here’s why Google Ads works—especially when done right: it connects your business with high-intent searchers at the exact moment they’re ready to act, offering immediate visibility, precise targeting, and measurable results that few other channels can match.

Capture High-Intent Legal Searches Instantly

Every day, people in Los Angeles search for “DUI lawyer near me,” “best injury attorney,” and “divorce lawyer.” With Google Ads, your law firm shows up at the exact moment they’re ready to call or hire.

Outrank Competing Firms in Key Zip Codes

Google Ads allows law firms to target specific LA neighborhoods, practice areas, and client demographics. We fine-tune campaigns to ensure you dominate in your local area—without wasting budget on irrelevant clicks.

Convert More Leads with Smart Campaigns

We don’t just launch ads—we build a full legal funnel. From ad copy and keyword strategy to landing page optimization, everything is aligned to drive lower cost-per-lead and higher case retention rates.

Built for Law Firms. Designed to Scale.

Whether you're a solo criminal defense attorney or a growing personal injury firm, our Google Ads management for law firms is tailored to your goals. We manage every aspect—from campaign strategy to lead tracking—so you can focus on closing cases. If you’re ready to work with a Los Angeles-based Google Ads expert that understands legal PPC inside and out, we’re here to help you every step of the way.

Let’s build a campaign that brings qualified clients to your law firm—starting today.