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We help businesses grow through expert Google Ads management and high-converting landing pages. Based in Los Angeles and serving clients nationwide.

PPC Strategy for
Pest Control – Los Angeles

  • Client: Pest Control – Los Angeles
  • Year: 2024
  • Service: Google Ads Management

Overview

A pest control company in Los Angeles partnered with us to improve their lead quality and reduce wasted ad spend. We created hyper-targeted PPC campaigns by pest type (termites, rodents, cockroaches) and developed landing pages focused on emergency services, inspections, and recurring plans.

Within 60 days, the client saw a dramatic rise in high-quality leads while reducing cost-per-call. Our strategy focused on mobile-first, call-only ads and geo filters, paired with CRO-optimized landing pages tailored to each pest type.

Final Results of the Project

  • 92% increase in qualified pest control leads within 60 days
  • 45% reduction in cost-per-call
  • Landing pages per pest type: termites, rodents, bed bugs
  • Geo-targeted Google Ads across Greater LA
  • Mobile-optimized, call-first ad funnels
  • Improved ad Quality Score and click-to-call rates
Qualified Lead Growth
+92%
Cost-per-Call Reduction
-45%

Campaign Performance Highlights

Metric Before After Change
Qualified Leads (Monthly) 48 92 +92%
Cost-per-Call $62 $34 -45%
Landing Page Conversion Rate 10.2% 21.6% +112%

“We were spending too much on generic ads and getting weak leads. Within weeks, Ad Loft had us ranking for our top pest services and our phone hasn’t stopped ringing.”

– Owner, Los Angeles Pest Control Company

Pest problems don’t wait. Are your ads showing up when they search?

We helped a Los Angeles pest control company nearly double qualified leads in 60 days by targeting urgent pest searches and optimizing every click. Let’s build a PPC strategy that fills your calendar with high-intent calls.