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Local Business Citations. Build Prominence and Rank Fast Organically.

Clean, consistent citations are the backbone of local visibility. Audit your NAP once, sync it everywhere, suppress duplicates, and boost Map Pack rankings—without paying for noise.

★ 4.9/5 from local clients
✓ 100% NAP format control
✓ Healthy
99%
NAP Consistency
✓ Core
70+
Core Directories
✓ Clean
All
Duplicate Suppression
↑ Trending
↑
Map Pack Visibility
Run the Local Citation Audit Book a Free Consultation

Local Citation Success Snapshots

Real outcomes from fixing NAP, removing duplicates, completing core + industry directories, and strengthening local prominence across Los Angeles.

Citations • Map Pack Placeholder case image: Law firm citations project in Los Angeles
Legal • Los Angeles

Law Firm — Map Pack Breakthrough

Canonical NAP set, 70+ core directories completed, 3 duplicate listings suppressed, and practice-area citations added.

  • ✓
    Top-3 Map Pack: “Personal Injury Lawyer Los Angeles”
  • ✓
    99% NAP Consistency: unified suite/phone format across all listings
  • ✓
    +27% Calls: from Maps in 60 days
Duplicates • Cleanup Placeholder case image: Med spa duplicate listing cleanup in Beverly Hills
Med Spa • Beverly Hills

Med Spa — Duplicate Clean-Up

Closed legacy listings from a prior brand, aligned categories, and syndicated to aesthetics directories for consistent visibility.

  • ✓
    8 Duplicates Removed: Yelp, BBB, Foursquare, YellowPages
  • ✓
    Category Fix: GBP + Apple Business Connect alignment
  • ✓
    +19% Directions: quarter over quarter
Coverage • Expansion Placeholder case image: HVAC citations coverage project in Los Angeles
HVAC • Los Angeles

HVAC — Service-Area Expansion

Built hyper-local citations around high-intent service areas and standardized call tracking for reliable measurement.

  • ✓
    70+ Core/Geo Sites: plus HVAC-specific directories
  • ✓
    NAP + Tracking: primary phone locked, tracking in alt fields
  • ✓
    +32% Map Views: 45-day window

Local Citation Audit: 5-Step Playbook

This is how we fix NAP, clean up conflicting listings, and build the coverage you need to win the Map Pack. Each step below becomes part of your plan.

Step 1 illustration: defining canonical business name, address and phone
Step 1

Lock Your Canonical NAP

We define the exact Name-Address-Phone (and website) format—including suite, abbreviations, and primary phone—that will be used everywhere as your single source of truth.

  • ✓
    Standardized street, suite and city formats
  • ✓
    Primary phone + handling for tracking numbers
Step 2

Fix Core Profiles First

We correct and complete your Google Business Profile, Apple Business Connect, and Bing Places before any syndication—so every downstream citation inherits the right data.

  • ✓
    Categories, service areas, hours and attributes updated
  • ✓
    Primary photos and description aligned with NAP
Step 2 illustration: Google, Apple and Bing profile corrections
Step 3 illustration: data aggregators distribution
Step 3

Distribute via Data Aggregators

We push your canonical data through trusted aggregators (e.g., Data Axle, Localeze) and complete the top general directories to establish broad, consistent coverage.

  • ✓
    70+ core/general sites submitted
  • ✓
    Rapid propagation to secondary listings
Step 4

Add Industry & Hyper-Local Citations

We build trusted industry-specific and neighborhood/geo citations that reinforce topical relevance and proximity, improving discovery in the areas you serve.

  • ✓
    Profession-specific directories (legal, HVAC, med spa, etc.)
  • ✓
    Chambers, local news, and community sites
Step 4 illustration: industry and hyper-local directory submissions
Step 5 illustration: duplicate suppression and monitoring
Step 5

Suppress Duplicates & Monitor

We find and close conflicting listings, resolve merges, and set up monitoring so data stays clean across networks as new citations appear.

  • ✓
    Duplicate/variant detection & removal
  • ✓
    Periodic checks to maintain 99%+ NAP consistency
Book Your Free Citation Audit →

What’s Included in Our Local Citation Audit

Six focused workstreams to improve NAP consistency, expand directory coverage, suppress duplicates, and lift Map Pack visibility.

Canonical NAP standardization

Canonical NAP Standard

Define exact Name, Address, Phone and URL formatting: suite style, abbreviations, and the primary phone used everywhere.

  • ✓Street & suite normalization rules
  • ✓Primary vs tracking number policy
Core profile corrections for Google, Apple, Bing

Fix Core Profiles: GBP • Apple • Bing

Update categories, hours, service areas and attributes so downstream citations inherit accurate data from authoritative sources.

  • ✓Category alignment across platforms
  • ✓Photos, description and services updated
Distribute through data aggregators

Distribute Through Data Aggregators

Push canonical data via trusted networks (e.g., Data Axle, Localeze) to propagate accuracy at scale across the ecosystem.

  • ✓Coverage on 70+ general directories
  • ✓Faster propagation to secondary sites
Industry and hyper-local directories

Industry & Hyper-Local Citations

Reinforce topical relevance and proximity with profession directories and neighborhood sites (chambers, local news, community hubs).

  • ✓Legal, HVAC, Med Spa, Home Services
  • ✓Geo hubs around priority service areas
Duplicate listing suppression

Duplicate Listing Suppression

Find and remove conflicting listings, merge variants, and restore authority to your primary profiles across the major platforms.

  • ✓Yelp, BBB, YP and Foursquare cleanup
  • ✓Conflict resolution and merge requests
Ongoing monitoring and reporting

Ongoing Monitoring & Reporting

Maintain 99%+ NAP accuracy with periodic checks, new citation capture, and easy-to-read coverage and consistency reports.

  • ✓Change detection and proactive alerts
  • ✓Quarterly coverage and consistency report
Get Your Free Local Citation Audit →
No obligation • 2–3 day turnaround • Actionable roadmap

Go Beyond Listings: Our Citation Deep-Dive

Six critical layers of local visibility—each one engineered to raise Map Pack prominence, fix NAP, and remove noise.

Canonical NAP Standard

Lock the exact business name, street format, suite style, and primary phone. This becomes the single source of truth for every listing.

Fix Core Profiles (Maps)

Normalize categories, hours, services, and attributes on Google Business Profile, Apple Business Connect, and Bing Places first.

Distribute to Aggregators

Push the canonical NAP through trusted networks (Data Axle, Localeze) for rapid, accurate propagation to major directories.

Industry + Hyper-Local

Build prominence with vertical directories and city-neighborhood citations that match real service areas and terms customers search.

Duplicate Suppression

Find, verify, and close conflicting listings to restore authority and prevent filtering. We document merges and dead-end removals.

Monitoring & Reporting

Ongoing sync checks, change-lock policy, UTM tracking for GBP, and a monthly snapshot of Map Pack views, calls, and direction requests.

Run the Citation Audit →

Fast 2–3 day delivery • Duplicate cleanup • 70+ core directories

Ready to Fix NAP and Win the Map Pack?

Claim your free Local Business Citations audit—no sales pitch. We’ll benchmark your NAP, remove conflicts, and outline the fastest path to more calls and directions.

Run the Citation Audit →

Proof It Works: Citation Wins at a Glance

Real outcomes from our Local Business Citations program—clean NAP, stronger prominence, and more Map Pack visibility.

−43%
Duplicate Listings

Systematic suppression of conflicting profiles across major directories.

+71%
Map Pack Views

Canonical NAP + category alignment on Google, Apple, and Bing.

99%
NAP Consistency

Locked formatting for name, street, suite, and primary phone.

See Your Citation Gaps →

Citation Success Stories

Three quick looks at how we fixed NAP, removed duplicates, and grew local visibility for service businesses.

HVAC multi-location citation cleanup before-and-after

HVAC: 9 Locations Unified

Consolidated 27 duplicates, standardized suite formatting, and aligned categories—leading to a 58% lift in calls from Maps in 45 days.

Read Full Story →
Dental practice citation expansion

Dental: NAP + Specialty Terms

Locked canonical NAP, added specialty attributes, and built city-level citations—Map Pack views up 76% and directions up 33%.

Read Full Story →
Law firm prominence improvements from citation consistency

Law: Duplicate Suppression

Removed legacy listings and merged conflicts; added practice-area directories—qualified call volume up 29% with no extra ad spend.

Read Full Story →

What Clients Say About Our Citations

★★★★★

“We had conflicting names and two phone numbers across directories. Ad Loft standardized our NAP and removed duplicates—Map Pack calls are up and confusion is gone.”

Alicia M., Owner — Westside Yoga
Ad Loft
Verified clean-up: 70+ directories
★★★★★

“They aligned our profiles on Google, Apple, and Bing, then pushed canonical data via Data Axle/Localeze. Views and direction requests jumped within weeks.”

Brian T., CMO — Coastal Dental Group
Ad Loft
Maps coverage expanded
★★★★★

“Suite formatting and categories were inconsistent. Ad Loft set a single source of truth and fixed listings across 70+ directories—qualified calls rose and CPC waste dropped.”

Diana S., Partner — LuxeCraft Law
Ad Loft
Canonical NAP enforced
★★★★★

“Their duplicate suppression was meticulous—verified, merged, and documented. Our primary Google Business Profile regained rankings lost to legacy listings.”

Evan L., CTO — StreamTech Solutions
Ad Loft
Duplicate listings resolved
★★★★★

“This wasn’t a generic blast. They matched industry and hyper-local directories to our services and city—visibility rose without changing ad budget.”

Monica R., Co-Owner — UrbanLegal Group
Ad Loft
City & vertical coverage
★★★★★

“With UTM tracking on GBP and monthly sync checks, we finally see which listings drive calls. They even caught a third-party edit and reverted it the same day.”

Omar K., Growth — LearnSphere Academy
Ad Loft
Ongoing sync & monitoring
Get My Local Citations Audit →

What Clients Say About Our Citations

Real results from NAP cleanup, duplicate suppression, and coverage on Google Business Profile, Apple Business Connect, and Bing Places.

★★★★★

“We had conflicting names and two phone numbers across directories. Ad Loft standardized our NAP and removed duplicates—Map Pack calls are up and confusion is gone.”

Alicia M., Owner — Westside Yoga (Los Angeles)
★★★★★

“They claimed and aligned our profiles on Google, Apple, and Bing, then pushed canonical data through Data Axle/Localeze. Views and direction requests jumped within weeks.”

Brian T., CMO — Coastal Dental Group
★★★★★

“Suite formatting and categories were inconsistent. Ad Loft set a single source of truth and fixed listings across 70+ core directories—qualified calls rose and CPC waste dropped.”

Diana S., Partner — LuxeCraft Law
★★★★★

“Their duplicate suppression process was meticulous—verified, merged, and documented. Our primary Google Business Profile reclaimed rankings we’d lost to legacy listings.”

Evan L., CTO — StreamTech Solutions
★★★★★

“This wasn’t a generic blast. They targeted industry and hyper-local directories for our city—visibility rose without increasing ad spend.”

Monica R., Co-Owner — UrbanLegal Group
★★★★★

“With UTM tracking on GBP and monthly sync checks, we finally see which listings drive calls. They even caught a third-party edit and reverted it same-day.”

Omar K., Growth — LearnSphere Academy
★★★★★

“Our address had changed twice. Ad Loft cleaned old citations, updated aggregators, and locked the new NAP—map confusion disappeared and calls increased.”

Sara L., Practice Manager — Midtown Pediatrics
★★★★★

“They fixed hours, services, and categories, added photos, and structured UTM URLs. Discovery searches are up and we’re showing for more non-brand terms.”

Kevin P., Owner — Silverline HVAC

Local Business Citations — FAQ's

What are local business citations and why do they impact rankings?
Citations are mentions of your business Name, Address, and Phone (NAP) on directories and maps (Google Business Profile, Apple Business Connect, Bing Places) and through data aggregators (e.g., Data Axle, Neustar/Localeze). Consistent citations strengthen entity trust and are a core signal for Map Pack visibility—driving more calls, direction requests, and local clicks.
What is NAP consistency and how do you standardize it?
We lock a canonical NAP (legal name, street formatting, suite/unit style, primary phone) and align categories, hours, services, and URLs. That “single source of truth” is enforced across 70+ core directories and maps to remove mixed signals and boost authority.
Which directories, maps, and networks do you cover first?
We prioritize Google Business Profile, Apple Business Connect, and Bing Places, then distribute via trusted data aggregators to top directories and industry/local sites matched to your services and city. Quality first—no spammy “hundreds of low-value” submissions.
How do you handle duplicate, outdated, or incorrect listings?
We run a duplicate audit, verify ownership, and then merge, suppress, or remove conflicts (including legacy addresses and numbers). Actions are documented so you have a clear paper trail for future reference.
How quickly will I see results from citation work?
Setup/cleanup typically takes 2–3 days. Propagation across networks and directories usually takes 2–6 weeks. Expect early gains in discovery searches and Map views, with compounding improvements as more sources refresh.
Do you support multi-location and service-area businesses (SABs)?
Yes. We build location-specific profiles with consistent NAP, location pages, and categories. For SABs, we align service areas with real coverage and suppress hidden address conflicts to avoid ranking filters.
What do you need from me to get started?
Your canonical NAP, categories/services, hours/holidays, website URLs (with UTM for GBP), logo/photos, and any known legacy addresses or phone numbers. Read-only access where possible; we’ll request ownership verification only when required.
Do you monitor and protect my listings after cleanup?
We offer ongoing sync checks, change-lock policy, UTM-based reporting on GBP, and monthly snapshots of Map views, calls, and directions. We also alert you to third-party edits and revert them fast.
How much does Local Business Citations work cost?
Your baseline audit is free. Rollout pricing depends on locations, legacy conflicts, and vertical/geo coverage. You’ll receive a fixed-scope quote with timelines after the audit.
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