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We help businesses grow through expert Google Ads management and high-converting landing pages. Based in Los Angeles and serving clients nationwide.

IT Services PPC Strategy – B2B Lead Generation in SoCal

  • Client: IT Services – Southern California
  • Year: 2024
  • Service: Google Ads & B2B Lead Generation

Overview

A B2B IT services firm in Southern California needed a reliable engine for qualified lead generation. We developed separate landing page funnels for each core service and backed it with gated content and intent-driven ad campaigns.

By segmenting offers and crafting service-specific CTAs, we improved relevance and engagement. Gated whitepapers, audits, and strategy guides were used to drive conversions and build a high-quality pipeline of over 120 targeted B2B leads in just three months.

Final Results of the Project

  • 120+ B2B leads generated in 90 days
  • Landing pages tailored to each core IT service
  • Multi-step lead magnets with retargeting flows
  • Whitepapers, audits, and strategy checklists
  • Gated content used to qualify and nurture leads
  • High intent lead capture with minimal drop-off
Qualified B2B Leads
+120
Cost per Lead
-48%

Campaign Performance Highlights

Metric Before After Change
Monthly B2B Leads 11 40+ +264%
Cost per Lead $92 $48 -48%
Landing Page Conversion Rate 3.2% 7.8% +143%

“Finally, a lead generation system that fits our technical services and speaks directly to decision-makers.”

– Director of Marketing, SoCal IT Firm

Need a better B2B lead engine for your IT services?

Our PPC strategies focus on gated content, segmented funnels, and cost-effective lead acquisition — built for B2B.