How Local Ads Can Walk in Step with One of Beverly Hills’ Biggest Cultural Events

This summer, Beverly Hills is being transformed into an open-air gallery. Along the iconic Beverly Gardens Park, 100 life-sized elephant sculptures have taken over the city in an event called The Great Elephant Migration. It’s more than an art exhibit — it’s a cultural moment, a visual spectacle, and a strategic PPC opportunity hiding in plain sight.

If you’re a local business looking to ride the wave of real-time interest and foot traffic, here’s how you can launch smart, geo-targeted Google Ads campaigns that put you front and center.

The Elephants Have Arrived — And So Have the Crowds

From July 1 through August 1, this traveling art installation will draw thousands to Beverly Hills. Featuring handcrafted elephants wrapped in ceremonial blankets designed by Indigenous artisans and luxury brands, the event is designed to raise awareness for wildlife preservation.

Families, influencers, tourists, and local art lovers are flooding the park for photos and walkthroughs. That means mobile search intent is spiking along the route—especially for:

• “Restaurants near Beverly Gardens Park”
• “What is the elephant art in Beverly Hills?”
• “Best time to see the elephant sculptures”

Why Your Business Should Join the Parade

Whether you run a cafe, boutique, gallery, or salon, this exhibit gives you something money usually can’t buy:

• Guaranteed foot traffic from high-intent locals and tourists
• Increased mobile searches for nearby dining, shopping, and entertainment
• Built-in social buzz from influencers and media coverage

Pair your offers with the exhibit theme and you’ve got a campaign that feels relevant, timely, and welcoming.

The PPC Playbook for Public Art Events

1. Geo-Target by Exhibit Radius

Focus your ads within a 0.5 to 1-mile radius around Beverly Gardens Park.

• Use ZIP targeting or map-based radius in Google Ads
• Increase bid modifiers for mobile users between 5pm–9pm (golden hour visitors)

2. Write Event-Driven Ad Copy

Use fun, family-friendly language with exhibit tie-ins:

Headline: “Need a Snack After the Elephants?”

Description: “Grab a gelato just steps from the migration trail. Show your event photo for 10% off.”

CTA Extensions: “See Menu” • “Get Directions” • “Book Now”

3. Build a Micro Landing Page

Don’t link to your homepage. Create a pop-up landing page just for this exhibit:

• URL: /elephant-migration-specials
• Include: Offer, exhibit map, form for reservations or promo QR code

Tracking the Herd: Measure What Matters

Install conversion tracking to monitor:

• Button clicks (reservations, coupon downloads)
• QR code scans
• Time spent on landing page
• Geo data: Where are visitors searching from?

Layer Google Ads with GA4 for deeper location insights. Track performance by day and hour.

Be Part of the Experience, Not Just an Ad

Align your tone and campaign visuals with the spirit of the event:

• Family friendly
• Culturally respectful
• Curious and joyful

Run a themed menu, offer kids’ deals, or add elephant art to your store window.

This isn’t about pushing product. It’s about becoming part of the community moment.

Quick Campaign Blueprint

• Business Type: Juice Bar near Beverly Hills Dr
• Campaign Name: “Sip After the Stampede”
• Geo Target: 0.75 mi radius
• Ad Schedule: 4pm–10pm, Fridays–Sundays
• Landing Page: Custom offer page with QR code
• CTA: “Show Your Sculpture Selfie for 15% Off”

Final Takeaways

• Tap into cultural moments like public art to create context-first ads
• Use geo-targeting + themed landing pages to match intent
• Frame your offer as part of the experience, not an interruption

This summer, let your ads migrate where the people are. The elephants are already leading the way.