PPC
Smart Bidding isn’t just automation—it’s strategy. See how one Santa Monica plumbing company used ZIP-specific CRM data to lower CPA and increase conversions with Google Ads.
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PPC
Contextual advertising is no longer futuristic — it's the new standard for high-performing local campaigns in Los Angeles.
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Updates
In June 2025, Google updated its Local Services Ads terms—giving itself permission to record calls, edit your business profile, and use your data.
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PPC
As third-party cookies disappear, local businesses must shift to first-party data strategies. This guide shows how small advertisers can use CRMs, form leads, and call tracking.
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PPC
Generative Experience Optimization (GEO) is the future of local PPC. In this guide, you'll learn how to structure your ad copy, landing pages, and schema.
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SGE
Voice assistants like Alexa and Siri are changing how local services book appointments—but at what cost?
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SGE
Voice commerce is exploding—and LA service businesses have a rare opportunity to lead. This guide shows how to enable Alexa and Google Assistant.
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PPC
Voice search isn’t the future—it’s already here. This guide breaks down how LA businesses can update their Google Ads for Siri, Alexa, and Google Assistant to stay ahead of the curve.
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PPC
Chatbot-style ads are taking over platforms like Copilot and Gemini. Find out how local businesses can adapt their PPC strategy to stay competitive in an AI-first landscape.
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PPC
Generic ad copy doesn't work in LA. Learn how to write Google Ads that speak directly to local pain points — like traffic, parking, and trust — and get real results.
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PPC
Many LA businesses rely on Google Ads automation to save time — but that convenience often comes at the cost of wasted ad spend.
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PPC
Most advertisers in Los Angeles rely on radius targeting, but savvy marketers are switching to geo-fencing — and seeing up to 35% lower cost-per-lead.
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PPC
Google Ads and TikTok Ads serve very different purposes — especially in a diverse market like Los Angeles.
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PPC
Not all Google Ads campaigns in Los Angeles perform equally. In this post, we reveal the surprising neighborhoods where ads convert best.
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CRO
Most med spa Google Ads campaigns fail quietly — not because of low effort, but because they’re set up like generic local ads.
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