Google’s New LSA Terms (June 2025): What Small Businesses Need to Know
In June 2025, Google updated its Local Services Ads terms—giving itself permission to record calls, edit your business profile, and use your data.
We help businesses grow through expert Google Ads management and high-converting landing pages. Based in Los Angeles and serving clients nationwide.
In June 2025, Google updated its Local Services Ads terms—giving itself permission to record calls, edit your business profile, and use your data.
As third-party cookies disappear, local businesses must shift to first-party data strategies. This guide shows how small advertisers can use CRMs, form leads, and call tracking.
Generative Experience Optimization (GEO) is the future of local PPC. In this guide, you'll learn how to structure your ad copy, landing pages, and schema.
Voice assistants like Alexa and Siri are changing how local services book appointments—but at what cost?
Voice commerce is exploding—and LA service businesses have a rare opportunity to lead. This guide shows how to enable Alexa and Google Assistant.
Voice search isn’t the future—it’s already here. This guide breaks down how LA businesses can update their Google Ads for Siri, Alexa, and Google Assistant to stay ahead of the curve.
Chatbot-style ads are taking over platforms like Copilot and Gemini. Find out how local businesses can adapt their PPC strategy to stay competitive in an AI-first landscape.
Generic ad copy doesn't work in LA. Learn how to write Google Ads that speak directly to local pain points — like traffic, parking, and trust — and get real results.
Many LA businesses rely on Google Ads automation to save time — but that convenience often comes at the cost of wasted ad spend.
Most advertisers in Los Angeles rely on radius targeting, but savvy marketers are switching to geo-fencing — and seeing up to 35% lower cost-per-lead.
Google Ads and TikTok Ads serve very different purposes — especially in a diverse market like Los Angeles.
Not all Google Ads campaigns in Los Angeles perform equally. In this post, we reveal the surprising neighborhoods where ads convert best.
Most med spa Google Ads campaigns fail quietly — not because of low effort, but because they’re set up like generic local ads.
Los Angeles landing pages underperform for one big reason: they’re not designed for LA users. Fix that with these 5 fast, local-first design tweaks.
Most LA businesses waste Google Ads budget without realizing it. These 5 hidden settings — from radius targeting to local ad extensions — can help you cut costs, boost CTR, and reach the right customers in Los Angeles.