The New Frontier: Selling Services Through Voice Assistants

Voice search is no longer just about finding answers—it’s about taking action.

And for local businesses in Los Angeles, there’s an emerging opportunity that few are talking about: voice commerce for services.

While ecommerce brands optimize for “buy now” commands on Alexa, local service providers—like plumbers, medspas, attorneys, and HVAC companies—can now be booked directly via smart speakers and in-car voice assistants.

This is your chance to be the first in your niche to offer voice-activated booking.

Why Voice Commerce for Services is a Game-Changer in LA

• High urgency: Most voice queries are made on-the-go or during a problem (e.g., “fix my sink now”)
• Hands-free demand: Smart speakers and CarPlay voice commands are everywhere in LA traffic
• No competition: Nearly zero LA businesses have implemented this yet
• Voice trust: AI-generated suggestions are perceived as more objective than ads

Step-by-Step: How to Enable Voice Ordering for Your Local Service

Step 1: Optimize Your Google Business Profile

• Add booking URLs, call now buttons, service hours, and categories
• Voice assistants often pull directly from this data

Step 2: Register with Alexa for Business or Google Assistant Directory

• Use a tool like Voiceflow or Zapier to create a simple voice flow
• Skill examples:
  • “Ask MedGlow Spa to book my appointment”
  • “Talk to RooterNow Plumbing about availability”

Step 3: Design a Voice Ordering Funnel

• Greet → Verify → Offer options → Confirm → Schedule
• Keep sentences short (under 12 words)
• Always offer location-specific context (“Brentwood office” or “West LA service”)

Step 4: Integrate With Scheduling or Call Services

• Tools: Calendly, Square Appointments, Booksy
• For emergency services: connect voice prompts to live dispatch or call-forwarding

Step 5: Promote Your Voice Ordering Option

• Add to Google Ads copy: “Now book via Alexa”
• Mention in CTAs on website and print ads
• Add a shortcut phrase users can remember: “Talk to [BrandName]”

Real Examples of Voice Commerce Scripts for LA Services

Medspa (Alexa Skill):

“Welcome to Beverly Glow. Say ‘book Botox’ to grab an appointment in Beverly Hills this week.”

HVAC (Google Assistant Action):

“Need service in Silver Lake today? Press 1 to book or 2 to call now.”

Legal (Smart Display Voice Prompt):

“Need timeshare relief in LA? I can help you schedule a free call.”

Voice Commerce Tracking & Attribution

• Use unique promo codes like “SIRI15” or “SPEAKNOW”
• Create Google Tag Manager events for “voice-source bookings”
• Track increases in direct voice command referrals or branded searches

What Happens If You Do Nothing?

Your competitors won’t wait.

They’ll be the first voice-recommended plumber in Silver Lake. The first Alexa-compatible medspa in Beverly Hills. The first lawyer Google Assistant mentions when someone says, “Who can help me with my DUI”

And if it’s not you—they’ll get the call.

This is about more than being modern. It’s about being discoverable in the next wave of search.

Let’s make your business speak up—literally.

👉 Get your free voice commerce readiness assessment