Google Ads vs. TikTok Ads for LA Businesses: Which Platform Delivers Better Results?
Not all clicks are created equal — and in Los Angeles, your platform choice could mean the difference between buzz and bookings.
Most LA business owners are running ads on something. But which platform actually drives results in the local market — Google Ads or TikTok Ads?
Let’s break down how these two giants compare for Los Angeles–based businesses. We’re going beyond theory — into real differences in cost, reach, creative, and conversions.
Platform Showdown: Google Ads vs TikTok Ads in LA
| Metric | Google Ads (LA Avg) | TikTok Ads (LA Avg) |
|---|---|---|
| Avg CPC | $3.50 – $8.00 | $0.80 – $2.50 |
| Conversion Rate (CVR) | 7% – 18% | 1% – 4% |
| Best Use Case | Lead Gen, Direct Conversion | Awareness, Engagement |
| Setup Complexity | Moderate | High (creative intensive) |
“We saw 3x more conversions on Google Ads at the same spend — but TikTok brought in a ton of awareness.”
— Marketing Director, LA Med Spa
Targeting: Who Each Platform Reaches Best in LA
Google Ads
- Best for intent-driven searches like “roof repair Van Nuys” or “Botox specials West Hollywood”
- Supports detailed location, device, and schedule targeting
- Easy to link to conversion-focused landing pages
TikTok Ads
- Excels for visual products/services like beauty, fashion, food
- Target by age, interests, and behaviors — but limited location specificity
- Great for demo videos, challenges, or influencer integration
Creative Demands: What You’ll Actually Need
| Requirement | Google Ads | TikTok Ads |
|---|---|---|
| Landing Page | ✅ Must-have | 🔄 Optional |
| Video Assets | 🔄 Optional | ✅ Must-have |
| Call Tracking | ✅ Strongly Recommended | 🔄 Less critical |
| Ad Frequency | Medium | High (content must rotate) |
Creative Takeaway:
Google = copy & targeting focused.
TikTok = content & engagement focused.
Hybrid Strategy: When Should You Combine Them?
Smart LA marketers know that both platforms play different roles:
- Use TikTok to build awareness & audience (with compelling visuals)
- Retarget with Google to convert once interest is high
Example: A Brentwood cosmetic brand saw 48% lower CPAs by warming up users on TikTok, then retargeting them with Google search & display ads.
Final Take: So… Which Platform Converts Better?
If your goal is direct leads, calls, or appointments, especially for local services — Google Ads wins hands down.
But if your goal is awareness, brand vibe, and visual impact, TikTok Ads offer incredible value per impression.
Best move? Start with Google Ads to generate cash flow — then test TikTok with a smaller budget to expand reach.
Need expert help? Try our Google Ads audit for LA businesses to see where you’re wasting budget.
FAQ: Google vs TikTok Ads for Local LA Businesses
Is TikTok Ads better than Google Ads for service businesses?
No — TikTok is better for awareness. Google Ads is better for bookings, leads, and direct intent.
What kind of LA businesses benefit most from TikTok?
Beauty, wellness, fashion, and restaurants — any brand that can show visually engaging content.
Can I do both platforms at once?
Yes, with the right strategy. Use TikTok for visibility, then Google Ads for retargeting and conversion.