Google Drops Support for 7 Rich Result Types: What It Means for SEO

Google has confirmed that it will be phasing out support for several structured data types, meaning they will no longer produce rich results in the search interface. This marks another shift in how Google is simplifying its results page to improve focus and usability for users.

“We believe this change contributes to a cleaner, more focused Search results page for everyone.”
— Google (via Search Engine Land)

What’s Being Removed from Rich Results

Google will no longer support rich result enhancements for the following structured data types:

❌ Deprecated Structured Data Types

• Book actions
• Course info
• Claim review
• Estimated salary
• Learning video
• Special announcement
• Vehicle listing

These structured data items may still be present in your code — and may even be used by other search engines — but Google will not surface them as rich results.

Why Google Is Phasing These Out

According to Google’s official statement:

• These structured data types were not widely used
• They no longer offer significant value to the average searcher
• Removing them will help streamline the visual complexity of search results

“We’re phasing out these specific structured data types because our analysis shows that they’re not commonly used in Search.”
— Google spokesperson via Search Engine Land

This is part of Google’s ongoing effort to focus on more widely used, high-impact features such as Product, Review, FAQ, HowTo, Event, and Article markup.

When Will These Be Removed?

Google has indicated that the changes will be rolled out over the coming weeks and months — but no specific removal dates were provided for each schema type.

If you are still using any of the deprecated markup types, there is no immediate penalty for keeping them — they simply won’t generate rich results anymore.

Should You Remove the Structured Data?

It depends on your broader SEO goals:

✅ You Should Consider Removing It If:

• You rely solely on Google for organic visibility
• You want to reduce bloat or remove unused plugins
• Your dev team wants to simplify page code for maintainability

❓ You Can Keep It If:

• You want other search engines (like Bing or Yandex) to potentially still read it
• It’s integrated into your CMS and doesn’t affect performance

For example, if your job board used estimatedSalary schema, you may want to update your schema strategy or consolidate around supported formats like JobPosting.

What Structured Data Is Still Supported?

As of mid-2025, Google still supports a robust list of structured data types including:

• FAQPage
• HowTo
• Product
• Review / AggregateRating
• BreadcrumbList
• Event
• Organization / LocalBusiness
• VideoObject (standard video, not “Learning Video”)

For a complete list of active schema types, it’s always best to consult Google’s official documentation.

SEO Impact of This Change

While these schema types weren’t used as heavily as others, their removal signals a few key takeaways:

1. Google is simplifying the SERP interface
2. Schema should serve user value, not just markup compliance
3. Schema strategy must evolve — not every spec is worth the effort

If your SEO strategy relies on schema markup to enhance visibility, focus your energy on the most supported and impactful types.

Final Takeaway

Google’s decision to phase out certain structured data types is not a penalty — but it is a signal. Schema markup is still a valuable tool, but not all structured data is worth implementing if it doesn’t serve the current search interface.

As always, SEO is about serving the user — not the algorithm.

Stay lean. Stay fast. Stay relevant.

Attribution: This post is based on and expands upon Search Engine Land’s coverage, published June 12, 2025.