Google has officially begun rolling out AI Mode to all users in the United States, three weeks after announcing the feature at Google I/O 2025. This is one of the most transformative shifts in search interface design in over a decade.

“AI Mode is particularly helpful for queries where further exploration, reasoning, or comparisons are needed.”
— Google spokesperson via Search Engine Land

This post is based on and expands upon Search Engine Land’s original coverage, published June 13, 2025.

What Is Google AI Mode?

AI Mode is a new tab or interface inside Google Search designed to deliver generative, conversational responses for more complex queries.

• Think of it as an evolution of AI Overviews — but with a dedicated experience.
• Users can ask follow-up questions, interact conversationally, and explore topics without running new searches manually.

AI Mode supports text, voice, and image input and uses Google’s query fan-out technique, which launches multiple sub-queries in parallel across sources. Google says this provides more breadth and depth than traditional search.

Who Has Access Right Now?

As of this week:

• AI Mode is available to all users in the U.S., including those not signed in
• It also appears in incognito mode for longer, more complex queries
• Access may vary depending on query type and browser session

If you haven’t seen it yet, try searching a multi-part or comparison-style question — like “best phones under $800 compared to Pixel 8.” The AI Mode tab may appear automatically.

Key Features of AI Mode

🧠 Multimodal Input

• Supports queries via text, voice, or images
• Enables users to search more naturally and flexibly

🔍 Query Fan-Out

• Google issues multiple related searches simultaneously
• Combines subtopics into a unified, AI-generated response

🗣️ Conversational Follow-Up

• Allows users to ask follow-up questions inline
• Similar to the Gemini or AI Overview interface

What SEOs & Marketers Should Know

While the full impact is still developing, here are important points:

• Search Console will combine AI Mode data with traditional web search metrics
• Impressions, clicks, and CTR may shift based on how AI Mode results are presented
• Featured snippets and structured data may still appear in blended formats

“This is a huge leap toward Google’s long-term AI-first search experience.”

You may want to monitor:

• Branded vs. non-branded impressions
• Engagement changes on complex queries
• Schema compatibility with SGE and AI Overviews

Final Thoughts

AI Mode is here — and it’s not an opt-in test anymore. For SEOs, content creators, and marketers, this marks the beginning of a new search experience paradigm.

While the traditional 10-blue-links format isn’t disappearing, it’s clear Google is moving toward a more exploratory, assistant-like search experience.

Stay agile. Adapt early.

Attribution: This article builds on Search Engine Land’s coverage, published June 13, 2025.