Feel like your Google Ads campaigns are stuck? You’re not alone. Many businesses pour budget into Google Ads without knowing what’s actually working — and what’s silently draining spend.

Before you increase your budget or pause campaigns, walk through this quick 5-step mini audit. It might just save you thousands.

Not Seeing Results? Start Here

Sometimes the fix isn’t complex — it’s just buried under messy data or forgotten settings.

Here’s how to uncover performance issues in under 15 minutes.

🧠 5-Point Google Ads Mini Audit

1. Is Your CPA Climbing?

If your cost-per-acquisition (CPA) has slowly increased but you haven’t changed much in the account, something’s off.

• Compare CPA over the last 30, 60, and 90 days.
• Look at individual campaigns, not just account-level numbers.
• Identify high-spend, low-conversion culprits.

“We once found a $2,300/month leak on a single broad match keyword. That keyword never converted.”

2. What Match Types Are You Using?

Are you relying too much on broad match? That’s risky.

• Open your Search Terms Report.
• Look for irrelevant phrases you’re paying for.
• Add negatives and test switching to phrase or exact match.

3. When Did You Last Refresh Your Ads?

Ad fatigue is real. If you’re running the same ads from months ago, your audience may have tuned out.

Try this:

• Test new headlines that spark curiosity.
• Use benefit-driven CTAs like “Find out how” instead of “Learn More.”
• Highlight numbers or outcomes: “Get 3x More Leads Today.”

4. Are Your Landing Pages Working with Your Ads?

Your landing page should feel like a natural extension of your ad.

• Match the offer, language, and intent.
• Check your bounce rate and average session duration.
• Improve mobile responsiveness and load speed.

5. Are You Tracking the Right Things?

What counts as a “conversion” in your account?

• Use Google Tag Assistant or GA4 to verify tags are firing.
• Make sure you’re not double-counting leads.
• Only track meaningful actions: form submissions, calls, purchases.

A Real Example: Small Fix, Big Gain

One client had 17 conversions reported per day — but after our audit, we realized 13 of those were just page scrolls. Once we fixed conversion tracking and optimized ad alignment, their real lead flow doubled in 30 days.

✅ Ready for a Real Audit?

This mini audit is powerful — but surface-level. If you want a real deep dive into your Google Ads performance, we’ll manually review your account and send you a custom report.

👉 Request Your Free Google Ads Audit

We’ve audited over $25 million in ad spend across law firms, eCommerce brands, medspas, and local service companies. Let us find the hidden waste and unlock growth.

Common Questions About Performing a Google Ads Audit

What is a Google Ads audit?

It’s a structured review of your campaigns, keywords, ads, landing pages, and conversions to find inefficiencies.

How often should I audit my account?

Every 90 days — or immediately if performance drops, leads dry up, or spend spikes.

Can I do it myself?

Yes, especially with checklists like this. But a professional audit reveals deeper data issues and optimization gaps you might miss.

What’s the #1 thing people overlook?

Conversion tracking. We see it misconfigured or bloated in most accounts. If you can’t trust your data, you can’t scale.

Final Thoughts

This checklist is your first step toward clarity. Google Ads performance problems don’t always mean disaster — sometimes, they just mean your setup needs attention.

Don’t settle for “just okay” campaigns. A few strategic fixes can lead to massive ROI improvements.