We help businesses grow through expert Google Ads management and high-converting landing pages. Based in Los Angeles and serving clients nationwide.
Staying competitive in PPC means staying informed. This category delivers timely updates on Google Ads, search trends, landing page performance benchmarks, algorithm changes, and the evolution of platforms like Meta, Microsoft Ads, and TikTok Ads.
We break down what matters — without the jargon. When Google sunsets a feature, releases new bidding logic, or makes changes to Quality Score or tracking, you’ll find expert-level coverage here designed to keep your strategy one step ahead.
From AI-generated search previews to attribution model changes, we cover what businesses and marketers need to know — and what actions to take. All content is written from a performance-first perspective, grounded in real experience and up-to-the-minute analysis.
“In PPC, yesterday’s strategy can be today’s mistake. Stay informed — or fall behind.”
In June 2025, Google updated its Local Services Ads terms—giving itself permission to record calls, edit your business profile, and use your data.
Google is quietly testing a new feature in Search: Audio Overviews. This experiment introduces spoken summaries directly into results for complex queries.
Google AI Mode is now live across the U.S., bringing a conversational, multimodal search experience to all users. Here’s what it means for SEO and visibility.
Google is phasing out support for seven structured data types, including Book, Course, and Salary schema. Learn why it matters and how SEOs should respond.