October in Beverly Hills isn’t just about costumes and cocktails. It’s the perfect time for local businesses to attract luxury shoppers, partygoers, and event planners searching for something seasonal. When handled right, Halloween becomes a high-intent marketing window that can drive exceptional ROI through Google Ads, seasonal landing pages, and AI-ready local SEO.

If your campaigns aren’t optimized for October, you’re leaving money on the table.

The Scary Truth About Missed Clicks

The real fright of Halloween in Beverly Hills isn’t ghosts — it’s wasted ad spend from generic campaigns.

Every year, searches for phrases like “Halloween events Beverly Hills”, “pumpkin facial near me”, and “costume party tickets LA” surge dramatically. Yet many businesses continue running the same evergreen ads. Without fresh ad copy, localized targeting, or updated landing pages, those clicks vanish like smoke.

Key insight:
Local search queries related to Halloween rise by more than 700% each October. Those searches reflect real-world intent — people ready to buy, book, or attend.

Google Ads Tricks and Treats for Beverly Hills Businesses

Running seasonal Google Ads campaigns doesn’t have to be complex. A few tactical updates can turn your regular campaign into a conversion engine.

1. Use Promotion Extensions

Limited-time offers grab attention and boost click-through rate. Examples:

• Treat Yourself: 20% Off Facials Until Halloween
• Luxury Costume Cleaning – This Week Only
• Haunted Glam Packages – Available Now

2. Add Countdown Timers

Countdown extensions create urgency that’s proven to increase conversions. When someone sees “Offer Ends in 2 Days,” they’re far more likely to click and act.

3. Refine Local Targeting

Focus on ZIP codes 90210, 90211, and 90212 to zero in on high-value Beverly Hills audiences. Layer in demographic filters for household income and affinity categories like “Luxury Shoppers” or “Spa Enthusiasts.”

4. Update Display and YouTube Creative

Swap generic banners for visuals that feel elegant but seasonal — think muted orange overlays, candlelight tones, or subtle Halloween motifs that align with Beverly Hills luxury branding.

Landing Pages That Convert Even the Undead

A Halloween campaign is only as strong as its destination. Your ads should lead to high-converting, conversion-optimized landing pages that match the same seasonal energy.

Design tips for luxury audiences:

• Keep your signature Beverly Hills aesthetic: white space, gold accents, and refined typography
• Add subtle orange or black highlights to suggest seasonality without cheapening your look
• Use short, elegant headlines: “Glow Before the Gala” or “Fall in Love With Your Skin Again”
• Feature trust signals — verified reviews, local press mentions, or partner logos
• Emphasize time sensitivity with banners like “Limited Offer Through October 31”

For guidance on building or optimizing pages like this, see Landing Page Design for proven layout strategies.

How to Appear in AI Overviews This Halloween

Beverly Hills businesses are now competing not only for search results but for space inside AI Overviews and generative summaries. Structuring your digital presence correctly increases your visibility there.

Actionable steps:

• Add structured data using LocalBusiness, Offer, and Event schema for any Halloween promotions
• Keep your Google Business Profile active with fresh posts and event updates
• Ensure reviews are recent and reference seasonal offers — freshness matters for AI relevance
• Maintain consistent NAP (name, address, phone) details across your website and citations

If you haven’t optimized your ads for AI-driven visibility, start with a Google Ads Audit to identify gaps and fix underperforming campaigns before peak season ends.

Real-World Example: Turning Spooky Season Into Sales

A West LA medspa launched a “Pumpkin Enzyme Glow Facial” campaign in October. We rebuilt their ad structure, swapped creative assets, and built a single-offer landing page.

The results spoke for themselves:

• 63% increase in bookings
• 230% lift in ROAS within 10 days
• 47% lower cost per lead compared to the previous month

Explore more success stories in our Case Studies collection.

Ready to Turn This Halloween Into Your Best Month Yet?

Beverly Hills consumers are ready to spend — they’re just waiting to discover you. With a precise Google Ads setup, a tailored landing page, and smart local SEO, your business can own the Halloween conversation while competitors stay invisible.

To plan your seasonal campaign, visit Google Ads Management or Contact Ad Loft today.
You’ll find transparent pricing, data-driven strategy, and hands-on optimization from a Los Angeles team that treats your ad budget like our own.

Halloween Marketing FAQ for Beverly Hills Businesses

1. How can Google Ads help my Beverly Hills store this Halloween?
By targeting high-intent local keywords and adding seasonal ad extensions, Google Ads can capture nearby shoppers looking for last-minute offers or events.

2. What budget should I set for a two-week campaign?
Start with $40–$75 per day for smaller service businesses and scale as conversions roll in. Beverly Hills CPCs are higher, so focus on tightly defined audiences.

3. What landing page elements convert best for luxury audiences?
Minimal design, authentic reviews, limited-time offers, and concise copy. Luxury buyers respond to exclusivity more than discounts.

4. How early should I launch my Halloween ads?
Begin testing creative by early October. Most conversion peaks occur between October 20–30.

5. Can AI Overviews feature local holiday promotions?
Yes. If your page uses event and offer schema with clear local signals, AI systems can include your promotions in generated overviews.