We help businesses grow through expert Google Ads management and high-converting landing pages. Based in Los Angeles and serving clients nationwide.
Patrick leads paid search strategy at Ad Loft, where he has personally audited and optimized over $25 million in Google Ads spend across industries like eCommerce, legal, medspa, and local services. With 12+ years of hands-on experience, Patrick combines data-driven targeting, landing page conversion best practices, and relentless ROI focus to help businesses scale efficiently. His audits have uncovered critical PPC waste, automation errors, and overlooked CRO opportunities — delivering measurable results for clients nationwide.
Google is quietly testing a new feature in Search: Audio Overviews. This experiment introduces spoken summaries directly into results for complex queries.
Google's new AI-powered SGE results are shaking up the search landscape. We tested 45 real-world queries to compare SGE vs classic Google search. Here’s what we learned —…
We analyzed over 1,000 user sessions using heatmaps, scrollmaps, and click tracking — and the results were eye-opening. From hidden CTAs to rage clicks and trust signals that…
Google AI Mode is now live across the U.S., bringing a conversational, multimodal search experience to all users. Here’s what it means for SEO and visibility.
Google is phasing out support for seven structured data types, including Book, Course, and Salary schema. Learn why it matters and how SEOs should respond.
Struggling to balance SEO with conversion goals on your PPC landing pages? This guide shows you how to structure for both performance and visibility.