We help businesses grow through expert Google Ads management and high-converting landing pages. Based in Los Angeles and serving clients nationwide.
Patrick leads paid search strategy at Ad Loft, where he has personally audited and optimized over $25 million in Google Ads spend across industries like eCommerce, legal, medspa, and local services. With 12+ years of hands-on experience, Patrick combines data-driven targeting, landing page conversion best practices, and relentless ROI focus to help businesses scale efficiently. His audits have uncovered critical PPC waste, automation errors, and overlooked CRO opportunities — delivering measurable results for clients nationwide.
Learn how to supercharge your landing pages with five unconventional hacks that can drastically increase conversions.
After auditing $10 million in Google Ads across industries, we uncovered shocking amounts of wasted budget — from untracked clicks to poor landing pages.
Google is quietly testing a new feature in Search: Audio Overviews. This experiment introduces spoken summaries directly into results for complex queries.
Google's new AI-powered SGE results are shaking up the search landscape. We tested 45 real-world queries to compare SGE vs classic Google search. Here’s what we learned —…
We analyzed over 1,000 user sessions using heatmaps, scrollmaps, and click tracking — and the results were eye-opening. From hidden CTAs to rage clicks and trust signals that…
Google AI Mode is now live across the U.S., bringing a conversational, multimodal search experience to all users. Here’s what it means for SEO and visibility.