We help businesses grow through expert Google Ads management and high-converting landing pages. Based in Los Angeles and serving clients nationwide.
Patrick leads paid search strategy at Ad Loft, where he has personally audited and optimized over $25 million in Google Ads spend across industries like eCommerce, legal, medspa, and local services. With 12+ years of hands-on experience, Patrick combines data-driven targeting, landing page conversion best practices, and relentless ROI focus to help businesses scale efficiently. His audits have uncovered critical PPC waste, automation errors, and overlooked CRO opportunities — delivering measurable results for clients nationwide.
Contextual advertising is no longer futuristic — it's the new standard for high-performing local campaigns in Los Angeles.
In June 2025, Google updated its Local Services Ads terms—giving itself permission to record calls, edit your business profile, and use your data.
As third-party cookies disappear, local businesses must shift to first-party data strategies. This guide shows how small advertisers can use CRMs, form leads, and call tracking.
Generative Experience Optimization (GEO) is the future of local PPC. In this guide, you'll learn how to structure your ad copy, landing pages, and schema.
Voice assistants like Alexa and Siri are changing how local services book appointments—but at what cost?
Voice commerce is exploding—and LA service businesses have a rare opportunity to lead. This guide shows how to enable Alexa and Google Assistant.