How to Optimize Google Ads for Voice Search: Alexa, Siri & Assistant Ready

The Voice Revolution Has Already Begun

“Hey Siri, find a Botox provider near West Hollywood.”

“Alexa, who’s the best tax consultant in LA?”

Google Assistant, Siri, and Alexa aren’t just answering questions—they’re changing how local businesses are discovered. Voice search is no longer a trend. It’s a shift in behavior that demands a new approach to paid media strategy.

If your Google Ads don’t sound like something a person would say aloud… you’re invisible to voice-first users.

Why Voice-Activated Ads Are the Next Big Shift in PPC

• 58%+ of consumers use voice search to find local business info
• 76% of smart speaker owners search weekly for local services
• Voice commerce is forecasted to reach $100B+ in just a few years
• Zero competition: hyperlocal, voice-optimized PPC ads are largely undocumented—and that means first-mover advantage

How Voice PPC Works (Today and Tomorrow)

Most voice searches pull structured data and trusted sources—but ad formats are emerging:

Alexa

• Alexa for Business can surface brand content via Skills and Flash Briefings
• Sponsored placements inside voice responses are in early testing

Google Assistant

• Pulls from local listings (Google Business Profile), paid ads, and structured markup
• Local Service Ads often read aloud as top responses

Siri

• Uses Apple Maps, Yelp, Safari PPC listings
• Relies on review signals and map accuracy to pull top results

Step-by-Step: How to Optimize Your PPC Campaigns for Voice

Step 1: Reframe Your Keyword Strategy

• Use natural language queries (NLQs)
• Focus on how people speak, not type
• Examples:
  • Typed: “tax help LA”
  • Spoken: “Who can help me with taxes in Santa Monica this week?”

Step 2: Localize Everything

• Include neighborhoods in headlines and ad copy
• Reference proximity or time (“Open late in Culver City”)

Step 3: Rewrite Ads Using Conversational Tone

• Use clear, helpful responses
• Sample voice ad: “Yes, we offer same-day Botox in Beverly Hills. Book a free consult today.”

Step 4: Structure Your Pages for Featured Snippets & Voice Results

• Use FAQ schema and HowTo schema
• Ensure answers are clear, direct, and under 40 words

Step 5: Voice-Test Your Copy

• Say your headlines and descriptions out loud. Do they sound like something you’d ask Alexa?

Real Hyperlocal Voice Script Templates

Home Services Example:

“Alexa, find a plumber near Pasadena who’s available now.”

Medical Example:

“Hey Siri, is there a med spa in Brentwood open today?”

Legal Example:

“Hey Google, who can help me cancel my timeshare in Los Angeles?”

Advanced Tips: Voice Commerce & Attribution

1. Attribution Challenges

• Voice ads may not generate traditional click-throughs
• Use unique CTA phrasing or promo codes to attribute conversions

2. Voice Commerce is Coming Fast

• Voice ordering via Alexa & Google is growing
• In-car assistants will soon let users book services hands-free

3. Use Voice-Friendly CTAs

• “Say: Book me an appointment”
• “Tell Alexa: Ask [BrandName] for help”

Final Word: If Your Ads Don’t Talk, They Don’t Rank

Voice search changes how people discover services.

If your PPC campaigns aren’t voice-optimized for Siri, Alexa, and Google Assistant—you’re missing out on some of the most qualified, purchase-ready users in LA.

👉 Request a voice-focused PPC audit and we’ll show you how to make your campaigns speak for themselves.