5 Landing Page Fixes Every Los Angeles Business Needs to Make Today
Most landing pages aren’t broken—they’re just not built for conversion. In a city as competitive as Los Angeles, even small fixes can make a big difference.
Why Most LA Landing Pages Fail
If you’re running ads or generating traffic but struggling to convert, the problem likely lives on your landing page. We’ve reviewed hundreds of pages from LA businesses across legal, dental, wellness, and local services—and the same issues show up again and again:
- Weak or generic headlines
- Slow page load times (especially on mobile)
- No clear call-to-action (or too many)
- Forms that feel like job applications
- Confusing design or poor readability
The good news? These problems are totally fixable—and we’re about to show you how.
Fix #1: Use a Hyper-Specific Headline That Speaks to LA Locals
Why It Works
LA is full of competition, and vague messaging won’t cut it. Your headline should instantly tell visitors they’re in the right place.
What to Do
- Mention the location (e.g., “Personal Injury Lawyers in Los Angeles”)
- Use emotional or benefit-driven words
- Avoid corporate jargon
Bad: “Welcome to Our Site”
Better: “Injured in a Car Accident in LA? Get Legal Help Now.”
Fix #2: Speed Up Your Page for Mobile Users
Why It Works
Over 70% of PPC traffic in LA comes from mobile. If your page takes more than 3 seconds to load, users bounce.
What to Do
- Compress all images
- Use lightweight code (no bloated plugins)
- Lazy load everything below the fold
Pro Tip: Run a quick PageSpeed Insights test and aim for a mobile score above 85.
Fix #3: Add One Primary Call-to-Action
Why It Works
If your landing page has too many choices, visitors get confused and take no action.
What to Do
- Use a single CTA above the fold (e.g., “Book Your Free Consultation”)
- Make it a contrasting color
- Repeat it below testimonials or key benefits
Tested Insight: One of our LA clients improved conversions by 32% just by removing two extra buttons.
Fix #4: Rebuild Your Form (Yes, It’s Scaring People Away)
Why It Works
Long or intimidating forms kill your conversion rate. People in LA are busy—make it quick.
What to Do
- Keep it to 3–5 fields max
- Use smart defaults for phone/email
- Consider multi-step forms for higher perceived simplicity
Fix #5: Make Your Page Instantly Scannable
Why It Works
People don’t read websites. They scan. Clear structure = more trust.
What to Do
- Use subheadings every 150–200 words
- Keep paragraphs short (2–3 lines)
- Highlight benefits with bullet points and bold keywords
Bonus Fix: Local Trust Signals
Want to win more leads in LA? Add real local proof:
- Client testimonials from LA neighborhoods
- Local logos (e.g., LA Chamber of Commerce)
- Google Maps embed or address badge
Final Thought
A landing page that isn’t converting isn’t a lost cause—it just needs the right tweaks. Whether you’re running ads or building SEO traffic, these five fixes can unlock serious performance boosts.
Need help optimizing your page? Start with a free landing page audit from our experts.
FAQ
What makes a landing page convert better in LA specifically?
Local trust, fast mobile load times, and clear CTAs are key. Personalizing messaging for LA helps, too.
How many CTAs should a landing page have?
Ideally, one primary CTA repeated throughout the page.
Are long landing pages better?
Yes, as long as they’re structured well. More content can work if it’s scannable and focused.